An interactive Instagram filter for DermaGeek – P&G's line of freakishly smart skincare for Gen-Z faces. 

DermaGeek positions itself as the brainiac of skincare science with their tagline “Freakishly Smart Skincare.” They wanted a brand ambassador who could inform and relate to Gen-Z consumers. MY ROLE Senior Art Director TEAM Agency: Vayner Media Senior Director of Media: Bridgette Lewis CD: Alex Mangione Creator + Illustrator: Jordan Thompkins