La Colombe differentiates itself from mass coffee competition with a commitment to realness at every level. We created and produced a video, social, and OOH campaign with our partners at La Colombe. We shot on-site at their flagship store in Philadelphia with a cast featuring real employees from La Colombe. Our objective was to refresh and re-introduce the La Colombe brand with a new mission, look, and feel through a video campaign blending a product, lifestyle, and in-situ approach. MY ROLE Senior Art Director TEAM Agency: Circus Maxiums Head of Production: Carey Kight Senior Producer: Niqui Carter ECD: Alberto Quintero CD Copy: Michael Mendieta Junior Designer: Marley Crawford